The Loewe Anagram, which was created in 1970, is a four-letter squiggly letter L that distinguishes itself from other brands with a plain sans serif English Logo, the Logo’s usual flamboyance is undermined by its symmetrical and artistic design.
Although the eye-catching Logo is no longer the mainstream of the industry, but the Logo brought by the commercial effect is difficult to be cut off by the brand. Consumer market has gradually formed a consensus that only through symbols can achieve large-scale communication, which as one of the tentacles of creativity repeatedly link brands and consumers.
Some in the industry point out that Loewe Anagram’s restrained and subtle expression, while responding to today’s consumers’ desire for low-key luxury, reinforces the market’s perception with recognizable symbols.
Recognition does not come only from professional review. Loewe’s Anagram Logo became the most influential Logo of the year, according to a 2023 fashion report released last month by fashion search engine Lyst.
Back in the second quarter of this year, the Anagram-emblazoned vest was Lyst’s most popular item, with a 132% year-on-year increase in search volume, and led Loewe to top Lyst’s most popular brand list for the first time, surpassing Prada, which has been in the running for two seasons.
Not only that, but searches for the Anagram handbag have increased 170% this year, and the high-waisted, wide-legged jeans with the Logo peaked in June.
Against the backdrop of a complete return to luxury, it’s no surprise that Loewe Anagram has shot to fame.
Loewe had a bumper harvest.
The Fashion Awards, an annual event organised by The British Fashion Council, ended Monday at The iconic London Royal Albert Hall, according to business news, jonathan Anderson, Creative Director of Spanish luxury label Loewe, beat out Sarah Burton, Daniel Lee, Matthieu Blazy and a host of other stars, including Miuccia Prada and Raf Simons, to win the designer of the Year award.
Just last month, he won the 2023 International Designer of the Year award from the Council of Fashion Designers of America in New York. That means the 39-year-old designer from Northern Ireland has taken two of the biggest fashion industry honours this year.
As a result, Loewe has become a dark horse in the luxury industry this year.
