Jonathan Anderson, Creative Director of Loewe, who conceived the project himself, redesigned the dresses for the seven women with their faces in close-up.
Although many viewers and fans expressed difficulty in understanding this strange style, but it is undeniable that“Strange beauty” has taken over the fashion catwalk.
Whether in the Fall/Winter 2022 collection at the beginning of the year, Louis Vuitton paint can bags from Virgil Alboh, leather trash bags and duct tape tights from Balenciaga, or Moschino China headdresses from the spring/summer 2023 collection, loewe’s red-palm dress, Off-White’s slinky knee-high boots and even the bluetooth-enabled handbag from Balenciaga’s haute couture show may be signs that something eerie is making a comeback.
Following the announcement in September that the Korean group NMIXX is the brand’s global ambassador, Luxury Brand Loewe recently released a 2023 early spring blockbuster starring NMIXX, seven members of the body have a single brand early spring on-screen ads.
Among them, a dress with a close-up face print quickly became a hot topic on social media.
It is reported that the original series of three were printed on the model’s face close-up of the same dress.
The fashion industry is moving away from beauty.
