In fact, just as Virgil Abloh had a gathering of top ranked people five years ago, last night’s LV 2024 spring/summer men’s fashion show was a bigger carnival.
Celebrities such as pop stars Jay Z and Beyonce, Rihanna and Asap Rocky, brand new spokesperson Zendaya, supermodel Naomi Campbell, adidas CEO Bjorn Bulden, Kenzo Creative Director Nigo, and football star James attended the fashion show. The performance of Chinese pianist Lang Lang and the performance of Virginia Gospel Choir ignited the atmosphere on site. Pharrell personally performed with Jay Z in a choir after the show.
Everything looks like a continuation and amplification.
During this period, issues of racial diversity and gender equality swept across the world like a torrent, and LVMH Chairman Bernard Arnault, who smelled the scent, also decided to comply. A few more years ago, Bernard Arnault just appointed Maria Grazia Chiuri, the brand’s first female creative director, for his personal favorite Dior.
The passing of Virgil Abloh in 2021 was unexpected, but history often goes hand in hand with drama. With Virgil Abloh’s sudden departure, the times have also taken a turn.
Last night, LV officially entered a new chapter led by Pharrell Williams, a musician, trendy idol, and brand’s new creative director for men’s clothing. When LV announced the candidate for the men’s creative director four months ago, one view was that LV was continuing to explore certain extremes.
The first men’s clothing collection released by the late designer Virgil Abloh on Louis Vuitton in the summer of 2018 is still vividly remembered. A series of fluorescent color series new products under the sunshine, with a distinct attitude, tear open a gap in the classic and conservative luxury goods industry, making the gaps in the screen shine brightly and the crowd boil.
