According to the official introduction of the brand, Celine CONTA is made by top handmade leather craftsmen in the most traditional way, using saddle stitch method for manual sewing, and also comes with a bell shaped leather pendant with a gold lock. Handmade saddle stitching has long been a self proclaimed craft by Herm è s, and the bell shaped leather pendant with a gold lock is also a standard feature of Herm è s platinum bags.
In terms of fashion collections, Celine has quietly launched high-end customized products. In November, Celine also released a Celine Grand Soir series featuring Hedi Slimane personally holding the camera and supermodel Akon. This series consists of meticulously crafted items, including a 950 hour strapless short skirt made of 72000 black crystals and 21600 beaded pieces. Another embroidered jacket claimed to have cost 1200 working hours, using 267500 sequins and 132800 artificial diamonds.
The brand has labeled # CELINECOUTURE as a topic on its official Instagram account, and before that, Celine had no history of launching high-end uniforms.
According to industry insiders, Celine, a luxury brand under LVMH, will see a global price increase of up to 20% starting from June 23rd. If this news is true, it will be Celine’s second price increase this year. In the fourth quarter of last year, the brand also underwent a quite aggressive price adjustment, with three price increases and significant increases a year, which fully demonstrated Celine’s intention to enter the ranks of top luxury brands such as Chanel and Louis Vuitton.
Since the leadership of celebrity creative director Hedi Slimane, Celine has refused all interviews and never explained herself. However, from a series of measures, enhancing brand positioning is the most significant brand strategy in the past year.
