Although Gucci has been following the trend of rising luxury prices recently and adjusting prices, some popular bags have risen by over a thousand yuan. Why can’t they be sold overnight?
In the recent Q1 2024 performance warning released by Kaiyun Group, it is estimated that the group’s revenue for the first quarter of 2024 will decrease by about 10% year-on-year.
As a leading global luxury goods group, in addition to Gucci, Kaiyun Group also owns several well-known fashion, leather goods, and jewelry brands such as Saint Laurent and Bottega Veneta.
However, Kaiyun Group has always had a high dependence on a single brand, “Chengye Guchi, Defeat Guchi, other brands are not strong enough to influence the overall Kaiyun market.”.
Therefore, the unsatisfactory performance mainly reflects the sharp decline in Gucci’s sales, especially in the Asia Pacific region.
After listening to the news of luxury goods giants raising prices one after another, I was still somewhat surprised by the sudden news that they couldn’t sell.
A few days ago, luxury goods industry giant and Gucci’s parent company, Kaiyun Group, suffered the “largest decline in history” of up to 15%.
It is widely believed in the industry that the “flash crash” that shocked the entire luxury goods market was caused by the sharp decline in sales of Gucci, which is regarded as the “pillar” of Kaiyun Group in the Asia Pacific region.
