Gucci

Gucci no longer hesitates

As of now, all commercial models of Palace Gucci have been announced on the official website, covering newly designed vintage products, bags based on the classic Palace Tri Ferg logo, and other items that integrate high-end fashion and street trends. In addition to clothing, this series also features a tripartite collaboration with Italian motorcycle brand Moto Guzzi to create a motorcycle. Palace has also collaborated with Gucci’s classic luggage to create a limited edition of 10 vintage safes worldwide.

Compared to the collaboration series between The North Face, Adidas, and Gucci, the commercial flavor of Palace collaboration is less, and the degree of fusion of the DNA of the two brands is also more surprising. This may be attributed to Gucci’s accumulated influence in street culture in the 1990s. Bootlegging culture and presbyopia worship not only led to a collaboration between black designer Dapper Dan and Gucci’s creative director Alessandro Michele, but also allowed today’s Palace co branded collection to showcase the authentic flavor of vintage vintage clothes like Vintage.

The London street brand Palace, founded in 2009, is considered the only street brand that can compete with the American street brand Supreme. Palace is led by Lev Tanju, Gareth Skewis, and their skateboarding team, Palace Wayward Boys Choir. It has a strong 90s pop culture color and is mainly focused on men’s and genderless street clothing. It has a habit of launching joint jerseys every year, so it is highly sought after by European street skateboard enthusiasts and football fans. Manager Lev Tanju loves British street skateboarding culture and boldly expresses his rejection of American monopoly on the skateboard market.

Unlike the wait of several months between the release and release of the previous co branded series, the release format of Gucci and Palace has adapted to the randomness of street brands. It will be launched simultaneously on the global Gucci Vault website tomorrow, October 21, and will open Gucci Vault physical pop-up stores for sale in cities such as Paris, Milan, and Tokyo for the first time.

Gucci Vault was launched by Gucci in September 2021, similar to an open new e-commerce platform, selling Gucci antique items, co branded capsule series, and other selected works of young designers, spanning the real world and metaverse, aiming to attract the attention of young people by reviewing Gucci’s classic products and highly futuristic concepts and designs.

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