On the other hand, in Chengdu, art space exhibitions and live music parties were held simultaneously, and the live performances of guests such as Guo Caijie showcased the vitality of Chengdu’s urban character. In Beijing and Shenzhen, Gucci highlighted the former’s historical heritage and the latter’s technological innovation, respectively.
However, across the four regions, the commonalities of this themed event are evident: firstly, the iconic Gucci Ankara red, and secondly, the connection between fashion, art, and music, with the aim of engaging in an emotional dialogue with contemporary culture, writing emotions and inspirations that are contemporary.
If the previous “emotions” were still somewhat elusive for many people, including myself, then starting from Monday night, when Sabato De Sarno was intimately immersed in a space shrouded in red lights with brand ambassadors, brand friends, and numerous VIC guests, and fashion, music, and art reached the depths of my senses in a form that spanned all four cities simultaneously, I seemed to finally experience Ancora firsthand.
Embrace intimacy and love, once again, and more.
But as Gucci repeatedly emphasized Ancora in various media, a wave of curiosity couldn’t help but rise, and people unconsciously pondered what exactly Ancora was and what the new creative director wanted to tell everyone? When a brand needs to rediscover its audience, the most important thing is to arouse their curiosity before they are pleasantly surprised.
Accompanied by Sabato De Sarno’s first official trip to China, Gucci Ancora arrived in China this Monday evening.
Four city linkage. Gucci has simultaneously launched the “Gucci Ancora Red” offline space in Shanghai, Chengdu, Beijing, and Shenzhen. When the 2024 Spring/Summer series is launched, it will be located in Shanghai Zhangyuan, Chengdu Taikoo Li and Chengdu SKP, Shenzhen Bay MixC, as well as the offline space in Beijing Sanlitun Taikoo Li and Beijing SKP. In addition to showcasing the new series up close to the audience, it also integrates contemporary art and music forms, creating a comprehensive experience. In addition, Hong Kong and Taipei in China also launched the “Gucci Ancora” tour last week.
This is Zhang Yuan in Shanghai, where a series of art works and fashion collections are presented together. This is a special project “Gucci Prospective: Shanghai Ancora” created by Gucci for Shanghai after launching the “Gucci Prospective” series of art books since September last year. It was planned by X Zhu Nowell, the artistic director of the Shanghai Bund Art Museum, and presents the diverse interpretations of the present by artists from different generations, with Shanghai as the iconic city as the theme.
